KILL CHAIN // Network Diagnostic KILL CHAIN // Network DiagnosticNETWORK DIAGNOSTIC Our KILL CHAIN campaign didn’t connect the way we expected it to. That means we missed something. This isn't a sales pitch. We want to understand what we can do to improve the campaign. About 60 seconds. Anonymous. Brutal honesty encouraged. Question: Before seeing the Kickstarter, how interested were you in KILL CHAIN? Very interested Interested Somewhat interested Not very interested I hadn't heard of KILL CHAIN before Question: What best describes experience with the KILL CHAIN Kickstarter? I backed the campaign I almost backed I considered it, but decided not to I knew pretty quickly I wasn’t going to back I’m still considering backing I didn't visit the Kickstarter Campaign Question: If you didn't back, what were the biggest reasons? (Up to 3) $99 for the Core game was more than I wanted to spend I wanted the All-In, but $199 was more than I wanted to spend I wasn’t convinced the contents justified the price I wasn’t sure the Core game felt complete without the expansions I didn’t understand the gameplay well enough The game looked too complicated or too heavy I wasn’t sure I would get it to the table enough The Kickstarter page didn’t excite me What I saw on Kickstarter wasn’t what I expected from the emails/previews Shipping, taxes, or total delivered cost concerned me I like KILL CHAIN, but I’m cutting discretionary spending right now I was planning to back later in the campaign The game simply wasn’t for me Other I was waiting to see if the campaign would fund Question: Which of these sounds closest to what you wanted from the campaign? Just the complete Core game Core + the major gameplay expansions Everything gameplay-related Everything, including premium/collector components The G.H.O.S.T. narrative experience I wasn’t interested enough at any level Question: If KILL CHAIN returned with a revised offering, which would be most appealing to you? CORE GAME — $99 [Complete CORE] ALL-IN — $149 [Auto-Kill + Root Access + CORE] G.H.O.S.T. COLLECTOR — $249 [All-In + G.H.O.S.T. Relay + Narrative Experience] None of these Question: How likely would you be to back the option you selected? Definitely would Probably would Might or might not Probably would not Definitely would not Not applicable — I selected None of these Question: If you could change ONE thing about the KILL CHAIN Kickstarter that would have made you more likely to back, what would it be? Want us to follow up about your feedback? Leave your email. (OPTIONAL)TRANSMIT DIAGNOSTIC
